Rehydrate Ramadhan (Amerta Indah Otsuka)
Art Direction / Graphic Design
During Ramadhan, people who are fasting are commonly have potential to get dehydration. People tend to break their fasting with any drink which is hardly absorbed in a short time.
To avoid bloated stomach, Pocari Sweat is best consumed on breakfasting time,
making sure the body rehydrates faster and refreshed better.
To cater all the messages, a strong graphic identity is needed. Clean framing style and a slight floral pattern inject the feel of Ramadhan in a very subtle way. This graphic styles then be applied into POSM, print material also its TV commercial.
To strengthen education to people, print medium still plays important role. Advertorials and posters for different target markets had to be executed as maximum as possible, so that information about rehydration during fasting month could reach them.
